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Check out the Library on TV
When the library instituted fine forgiveness, I concepted a campaign theme and broadcast television spot to build awareness for the new policy and induce St. Louisans to come back to the library, guilt-free.
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It all hinged upon the line, "Overdue? Get a do-over." This earworm of a phrase would help people remember that they won't get in trouble at the library. They're free to come back.
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This campaign was not only extra special to me, as a writer, but also helped get many back into good graces with the library just before the pandemic hit.
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