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Animal Nutrition Becomes Sports Nutrition
When it comes to performance, nutrition for horses can be as exacting as a top-level athlete. So with the launch of Accubites, with each supplement easily identifiable by its shape and with bits of whole foods you could see, there was power in plain sight.
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This led to an aesthetic that would feel right in line with an electrolyte sports drink...coincidentally advertising electrolyte performance chews.
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This campaign was an integral part of a very successful launch for Compana's Manna Pro line.
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